![FILE--Customers and employees are pictured at a Lego store in Shanghai, China, 16 April 2018. Denmark-based Lego Group, one of the world's leading m Stock Photo - Alamy FILE--Customers and employees are pictured at a Lego store in Shanghai, China, 16 April 2018. Denmark-based Lego Group, one of the world's leading m Stock Photo - Alamy](https://c8.alamy.com/comp/W6ATGX/file-customers-and-employees-are-pictured-at-a-lego-store-in-shanghai-china-16-april-2018-denmark-based-lego-group-one-of-the-worlds-leading-m-W6ATGX.jpg)
FILE--Customers and employees are pictured at a Lego store in Shanghai, China, 16 April 2018. Denmark-based Lego Group, one of the world's leading m Stock Photo - Alamy
![Where care meets joy: A collaboration between Volkswagen and LEGO® Middle East to create the best customer care possible - PRCA MENA Where care meets joy: A collaboration between Volkswagen and LEGO® Middle East to create the best customer care possible - PRCA MENA](https://prca.mena.global/wp-content/uploads/2021/05/A-collaboration-between-Volkswagen-and-LEGO-Middle-East-to-create-the-best-customer-care-possible.jpg)
Where care meets joy: A collaboration between Volkswagen and LEGO® Middle East to create the best customer care possible - PRCA MENA
![FILE--Customers and employees are pictured at a Lego store in Shanghai, China, 16 April 2018. Denmark-based Lego Group, one of the world's leading m Stock Photo - Alamy FILE--Customers and employees are pictured at a Lego store in Shanghai, China, 16 April 2018. Denmark-based Lego Group, one of the world's leading m Stock Photo - Alamy](https://c8.alamy.com/comp/W6ATE0/file-customers-and-employees-are-pictured-at-a-lego-store-in-shanghai-china-16-april-2018-denmark-based-lego-group-one-of-the-worlds-leading-m-W6ATE0.jpg)
FILE--Customers and employees are pictured at a Lego store in Shanghai, China, 16 April 2018. Denmark-based Lego Group, one of the world's leading m Stock Photo - Alamy
![Lego Customers Lose Millions of Pieces a Year. The Company's 4-Word Response Is the Best I've Ever Seen | Inc.com Lego Customers Lose Millions of Pieces a Year. The Company's 4-Word Response Is the Best I've Ever Seen | Inc.com](https://img-cdn.inc.com/image/upload/w_1920,h_1080,c_fill/images/panoramic/GettyImages-1332741556_486507_f9e9x1.jpg)
Lego Customers Lose Millions of Pieces a Year. The Company's 4-Word Response Is the Best I've Ever Seen | Inc.com
![FILE--Customers and employees are pictured at a Lego store at the Shanghai Disney Resort in Shanghai, China, 16 April 2018. Lego Group aims to expan Stock Photo - Alamy FILE--Customers and employees are pictured at a Lego store at the Shanghai Disney Resort in Shanghai, China, 16 April 2018. Lego Group aims to expan Stock Photo - Alamy](https://c8.alamy.com/comp/W62G56/file-customers-and-employees-are-pictured-at-a-lego-store-at-the-shanghai-disney-resort-in-shanghai-china-16-april-2018-lego-group-aims-to-expan-W62G56.jpg)
FILE--Customers and employees are pictured at a Lego store at the Shanghai Disney Resort in Shanghai, China, 16 April 2018. Lego Group aims to expan Stock Photo - Alamy
![It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage](https://marketculture.files.wordpress.com/2016/02/lego-workforce-istock.jpg?w=584&h=290)
It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage
![Building Success, One Great Experience at a Time: The LEGO Group's Award-Winning CX Program | Medallia | Customer Experience and Employee Experience Building Success, One Great Experience at a Time: The LEGO Group's Award-Winning CX Program | Medallia | Customer Experience and Employee Experience](https://medblog.medallia.com/wp-content/uploads/2013/06/6-25-2013-1024x256.jpg)
Building Success, One Great Experience at a Time: The LEGO Group's Award-Winning CX Program | Medallia | Customer Experience and Employee Experience
![I contacted customer service when I received the same 4 minifigures in 4 different grab bags (one order). They were kind enough to send this email. This is a large company that I contacted customer service when I received the same 4 minifigures in 4 different grab bags (one order). They were kind enough to send this email. This is a large company that](https://preview.redd.it/i-contacted-customer-service-when-i-received-the-same-4-v0-uf5ab6jkhvd81.jpg?auto=webp&s=136dac23bf179e0d3425ed35d32e0bbe34a6521c)
I contacted customer service when I received the same 4 minifigures in 4 different grab bags (one order). They were kind enough to send this email. This is a large company that
![Five ways LEGO has brought customers into the company - and how this steers our own CX strategies | MyCustomer Five ways LEGO has brought customers into the company - and how this steers our own CX strategies | MyCustomer](https://www.mycustomer.com/sites/default/files/styles/amp_metadata_content_image_min_696px_wide/public/lego2.png?itok=FutKLqok)
Five ways LEGO has brought customers into the company - and how this steers our own CX strategies | MyCustomer
![Chinese customers shop at a Lego store in Wuhan city, central China's Hubei province, 31 August 2018. Toymaker The Lego Group said it plans to accel Stock Photo - Alamy Chinese customers shop at a Lego store in Wuhan city, central China's Hubei province, 31 August 2018. Toymaker The Lego Group said it plans to accel Stock Photo - Alamy](https://c8.alamy.com/comp/W63AR7/chinese-customers-shop-at-a-lego-store-in-wuhan-city-central-chinas-hubei-province-31-august-2018-toymaker-the-lego-group-said-it-plans-to-accel-W63AR7.jpg)